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The new Ford sounds like the angels

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Car brands tend to be very creative with their commercial spots. One of the cutest one I found is the commernical for the  new Ford Focus.

Curious and very elaberated, each of the 31 instruments used in the spot were made based on different parts of the car.

The responsibles of this awesome new video for the new Ford Focus are composer Craig Richey and designer Bill Milbrodt.  The latter is the director of  The Car Music Project, a band founded in 1994 that uses car parts as instruments.

source alt1040

 

Alonso and the new R28 Renault are introduced

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Fernando Alonso, who returns a year later to the team where he atained his two world tittles in 2005 and 2006, was the star yesterday in the presentation of the Renault F1 team, that took place in the headquarters of the communication department of Suare Com in Paris.

“Everything has been easy”, stated Fernando alonso in the presentation.¨I got to know the engineers, the test drivers and I´m very happy¨.

Alonso pointed out ¨the entire team is determined to reach the maximum level and they are all working very hard, which motivates me¨. ¨I´m a fighter and it is clear that I want to win¨. I will do my best to achieve my goal and I know that is what the team expects from me¨.

Under the direction of the Italian Flavio Britore the Renault F1 team, has completely changed this year, in which the objective will be “fight for position and win some races, because winning championships is very hard, everyone wants to do it”. but we will try to repeat the success of Fernando Alonso in 2005 and 2006.
El compañero de Fernando Alonso será el brasileño Nelsinho Piquet, subcampeón de la GP2 tras el británico Lewis Hamilton en 2006, el año pasado ejerció ya como piloto de pruebas en Renault y este año debutará en el mundial de Fórmula Uno, título que su padre Nelson consiguió en tres ocasiones.

The objective set out Piquet, 23, for his first season of Formula One is “make the most of the resources made available to me and do a good job for the team. 

The new R28 introduced yesterday has not brought anything new,  not even in decoration of the car as seen last January 21st  in Valencia where Fernando Alonso started the first test, which will continue starting tomorrow in the circuit of Barcelona, just the incorporation of new investors as Universia, Internet portal of Banco Santander in the network that connects.
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source El País

 

Could Fernando Alonso be the world champion?

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The Spanish race car driver Fernando Alonso was very satisfied after his first day on the job with the new R-28 in the Ricardo Tormo circuit in Cheste and said it was too early to draw conclusions and to start comparing his work with other teams.

That is what the Renault team communicated yesterday in the Valencian Comunity circuit after a days work, which was delayed due to the fog.

The car will be officially shown the 31st of January in Paris and was made very clear yesterday that the car will be checked an tested to make sure it is up to speed.

Alonso, according to his team, was happy with the experience, and found no problems, he was able to complete his work as scheduled, despite of the fog he was able to complete 39 turns in good time.

Alonso will continue his job today and tomorrow and it will be Nelson Pique who will take over on Thursday. For now, I leave you with the first moments of Fernando in Renault.

Source seccion deprotiva

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The new Audi A4 already has a promotional video

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To lighten up the week a bit after the Formula-1 team presentations, today we are going to watch a promotional video for the new Audi A4.

A precious three minute spot, but it is not only a flash of pretty images for a commercial. It shows a lot more than that, all the newness of the brand in a special way.

Source Motorpasion

 

The new series about the Knight Rider is almost here

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Fans of the famous KITT, Michael Knight, Devon and company are in luck. NBC is preparing a movie that could be the beginning of a new series of the legendary Knight Rider.

The car chosen to be the new KITT will be a Mustang Shelby GT500KR, which will replace the brilliant Pontiac Firebird Trans Am. It seems that the new series is not a remake but a sequel.

Enjoy the two-minute preview. Zum, zum…..

Source alt1040

 

Cars for Beginners? Not all are right

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The other day I saw this curious video for the Volkswagen Polo GTI in the curvas rectas blog and it made me think when is a driver no longer a beginner?

The truth is that in this country one ceases to be a rookie a year after obtaining  a drivers license. At that time the precious’ L ‘is taken off and we are like the rest.

But what is a year? I don’t think this really has anything to do with it. Some new drivers may have a drivers license for the first year and not have a car, so how are they gaining experience.  I think the one year period here is irrelevant.

I think we don’t really stop learning new things as I’m sure you are finding out by reading this blog, now the question is are cars adapted for novel drivers? What do you think?

Source curvas rectas